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How Hajj Mabrur Ventures Limited Transformed Pilgrim Verification with Veriglobe

Streamlining KYC processes for their Pay Hajj app while reducing costs and improving security

Company Overview

Hajj Mabrur Ventures Limited is an 18-year-old company specializing in organizing and facilitating Hajj pilgrimages for Muslims across Africa. With a strong reputation for reliability and service excellence, they have helped thousands of pilgrims fulfill their religious obligations.

As part of their digital transformation initiative, Hajj Mabrur Ventures developed the Pay Hajj app, a comprehensive platform designed to streamline the entire pilgrimage process - from registration and payment to travel arrangements and on-ground support.

The Challenge

As Hajj Mabrur Ventures Limited embarked on their digital transformation journey with the Pay Hajj app, they faced several critical challenges:

  • Stringent Verification Requirements: Hajj pilgrimages require extensive identity verification to comply with both local regulations and Saudi Arabian visa requirements.
  • Complex Manual Processes: Their existing verification system involved manual document checks, in-person visits, and paper-based record keeping, creating bottlenecks and delays.
  • High Operational Costs: The manual verification process was labor-intensive and expensive, requiring dedicated staff and physical infrastructure.
  • Security Concerns: With increasing instances of identity fraud, ensuring the authenticity of pilgrims' identities became paramount.
  • User Experience Issues: The cumbersome verification process created friction in the customer journey, leading to frustration and potential customer loss.

The company needed a robust, digital KYC solution that could seamlessly integrate with their new Pay Hajj app while meeting the strict verification standards required for Hajj pilgrimage.

The Veriglobe Solution

After evaluating several identity verification providers, Hajj Mabrur Ventures Limited chose Veriglobe for its comprehensive suite of verification tools specifically designed for the African market. The implementation included:

  • Multi-layered Verification: Integration of BVN, NIN, and facial recognition verification to create a robust identity verification system.
  • Seamless API Integration: Veriglobe's API was integrated directly into the Pay Hajj app, creating a smooth user experience without redirects or complex workflows.
  • Real-time Verification: Instant verification results allowed pilgrims to complete their registration process in minutes rather than days.
  • Document Verification: Advanced OCR technology to verify passport details and other travel documents required for Hajj visas.
  • Biometric Authentication: Facial recognition technology to match selfies with ID documents, ensuring the person registering is the legitimate document owner.
  • Secure Data Handling: End-to-end encryption and compliance with data protection regulations to ensure pilgrim data remained secure.

"As an 18-year-old Hajj company trying to digitalize our infrastructure for the new age with our Pay Hajj app, finding the right identity verification partner was crucial. Veriglobe has exceeded all our expectations. Their solution is not just technologically superior, but also aligns perfectly with our values of trust, security, and efficiency. The seamless verification process has been a game-changer for our pilgrims, allowing them to focus on their spiritual journey rather than paperwork and verification hassles."

Mr. Ahmed Solate

CEO, Hajj Mabrur Ventures Limited

Results & Benefits

The implementation of Veriglobe's identity verification solution delivered significant benefits for Hajj Mabrur Ventures Limited:

93% Reduction in Verification Time

The verification process that previously took 2-3 days now completes in minutes, dramatically improving the user experience.

68% Cost Reduction

By eliminating manual verification processes, Hajj Mabrur significantly reduced operational costs compared to their previous verification methods.

99.8% Verification Accuracy

The multi-layered verification approach has virtually eliminated identity fraud attempts, ensuring only legitimate pilgrims are processed.

42% Increase in User Adoption

The streamlined verification process has led to higher adoption rates of the Pay Hajj app among pilgrims of all age groups.

Scalable Solution

The system easily handles peak verification periods during Hajj season without performance degradation.

95% Customer Satisfaction

Post-implementation surveys showed overwhelmingly positive feedback from pilgrims about the simplified verification process.

Conclusion

The partnership between Hajj Mabrur Ventures Limited and Veriglobe demonstrates how the right identity verification solution can transform not just operational efficiency, but the entire customer experience. By implementing Veriglobe's comprehensive verification suite, Hajj Mabrur has successfully:

  • Digitalized a critical aspect of their pilgrimage service
  • Reduced costs while improving security and compliance
  • Enhanced the pilgrim experience by removing verification friction
  • Created a scalable foundation for future growth

As Hajj Mabrur Ventures Limited continues to expand their digital offerings, Veriglobe remains a trusted partner in ensuring secure, efficient, and user-friendly identity verification for pilgrims across Africa.

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